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Disproportionate Equality has been created by Natalie Rivas for Social Stratification class 5303. Enjoy!

Tuesday, March 27, 2012

Stereotypical Acuvue


This commercial for Acuvue contact lenses outlines racial and gender stereotypes. The first teen, who appears to be african american, says one day they be wearing my jersey. The second teen, who's a female,  says one day he'll ask me to dance. Finally the third teen, a white male, says one day i'll be giving orders instead of taking them.

Why is it that Acuvue decided that the african american teen would do well in sports or that the female just wanted the attention of a boy or why did the white teen want to become the boss. These gender and racial stereotypes are the very thing that minority groups have been fighting. This ad only exemplifies inequality and it appears as though it's bound to continue if the media purists with commercials that promote gender and racial expectations.

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