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Disproportionate Equality has been created by Natalie Rivas for Social Stratification class 5303. Enjoy!

Tuesday, March 27, 2012

Xtranormal creation: Kate's Gender Role

This is the link to my xtranormal project!

The video i created discusses female gender roles in relation to status and marriage. Throughout history women have fought to to be noticed and recognized in society. However, stigma still exist and the media and various other forms of entertainment add to this narrow minded view. This technological era we live in also influences people to believe that women are still subordinate and are merely sexual object ready to be taken. Enjoy my xtranormal creation! thanks

Stereotypical Acuvue


This commercial for Acuvue contact lenses outlines racial and gender stereotypes. The first teen, who appears to be african american, says one day they be wearing my jersey. The second teen, who's a female,  says one day he'll ask me to dance. Finally the third teen, a white male, says one day i'll be giving orders instead of taking them.

Why is it that Acuvue decided that the african american teen would do well in sports or that the female just wanted the attention of a boy or why did the white teen want to become the boss. These gender and racial stereotypes are the very thing that minority groups have been fighting. This ad only exemplifies inequality and it appears as though it's bound to continue if the media purists with commercials that promote gender and racial expectations.

Thursday, March 22, 2012

Hail to the "V"



This is a ad for a womens product called Summer's eve. During the video ad, you'll hear lines like many have fought for it and many have died for it. The "it" in this sense is the sexual organs of women. This clip displays women as being in control not by what they say or accomplish but by simply being a female and a sexual object. I think it is ironic that this product is trying to empower women but in a way that is not empowering at all. This is just one of Summer's eve new campain to promote this product and i for one do not agree with the message they are sending.

Monday, March 19, 2012

Biller Maher on Wealth Inequality


Bill Maher discusses the wealth inequality in American in terms of a new show by ABC called secret millionaire. This new show has the C.E.O go under cover in there own companies to act as a employee. The C.E.O eventually exposes himself to his employees and ends up showering them with money and gifts as compensation for the jobs they have to do. Bill Maher points out the the wealthy in the united states are continuing to benefit from the poor. Bill Maher's clip on wealth inequality is extremely relevant to the U.S society in that he points out that the working class want to strive to do better but are kept down by the wealthy who ultimately are the only ones benefiting from the inequatily.

Thursday, March 8, 2012

Boy and Girl Scout Badges


 Parents may believe that by putting their child in boy/girl scouts they are going to be learning life lessons, however, at an early age boy and girl scouts are encouraging gender roles.This article brings to light how boys are taught to be something important, like scientist, while girls are being taught to just enjoy the science. The article points out that the boys badge (left) is called the astronomer, while the girls badge (right) is called sky search. This is an example to how society is establishing gender roles and setting expectations for genders early in life.